Eyemed
Eyemed
Eyemed
Transparency Campaign
THE challenge
Communicate that EyeMed’s vision benefits are transparent
Madison Design reached out to me to help them bring this marketing concept to life. They knew they wanted to utilize 3D to execute the campaign, but they also wanted some additional expertise fleshing out the pros and cons of different stylistic approaches. Ultimately we landed on a highly simplified, stylized approach that was clean with nice pops of brand colors.
Initial sketches provided by Madison Design Group.
THE PROCESS
Style Frames
1. Initial styleframe
2. Initial style frame with draw-over and notes.
3. Updated bunny model
4. Another iteration on lighting and texture
Credits
Client: EyeMed
Agency: Madison Design Group
Art Director: Lindsey Gauggel
3D Modeling / Rigging: Evan Sheldon
Design: Chris Long
Animation: Chris Long