THE challenge

redefine The brand’s motion design language and leverage it for current video need

Creative Composites Group recognized an opportunity within the manufacturing space to elevate their marketing by creating more high-end, cinematic style content. Director Kenny Mosher reached out to me to explore this new direction from a design and motion graphics perspective. We knew that there would be assets created specifically for this video and also assets that could be re-used across other brand collateral, so we built these assets knowing that it would live within a larger visual system.