jack blair
jack blair
Music Video
Jack Blair
the problem
the problem
THE challenge
to add some additional visual energy to the music video
Drive Media House reached out with the opportunity to work on this music video. They came to me after the video had been edited and completed, but they felt like it needed something to add to the overall energy of the video. With that they gave me a lot of creative freedom to influence the overall design and animation direction of the video.
Shots from the original live action edit before graphics were applied.
THE PROCESS
Style Frames
Animation
Animation
animation
frame by frame Animated Typeface
Based on the style frames I had created, I wanted to animate the type and graphics at 12 fps. I thought this would give it more of a human touch and compliment the live action footage nicely.
I created the type in Photoshop and then brought it into After Effects to add the rest of the motion. I felt like this hybrid approach to animation would give the animation the overall feel I wanted while still staying efficient for the project timeline and budget.
Additional animation in after effects
I wanted to give the letters the feeling of individuality, so I added some organic motion path to them in After Effects accompanied by a posterize time effect to keep the animated graphics cohesive.
TrACKING AND COMPOSITING
There were a couple of effects that I wanted to pull off that I knew would require some shot tracking and background replacement. This turned out to be a bit tricky because none of this was planned for in pre-production, but I think the final effect was worth the effort.
Credits
ANIMATION
Art Direction: Chris Long
Animation: Chris Long & Ben West
Live action pRODUCTION
Client: Jack Blair
Creative Development: Audrey Cornett, Isabelle Pope, Tyler Hill, & Drive Media House
Production: Drive Media House & OHD Studios
Co-Directors: Stephen Sargent & Nathan Bielski
Writers: Audrey Cornett & Isabelle Pope
Producer: Stephen Sargent
Associate Producers: Isabelle Pope & Ashlee Mello
Executive Producers: Dave McMurray, Stephen Sargent, & Scott Handel
1st AD: Ashlee Mello
Director of Photography: Jason Hambach
1st ACs: Drew Defosset & Fabio Souza
Gaffer: Andy Thomas
Grips: Vince Restivo, Elvis Funes, Travis Thompson, & Hudson Armstrong
Construction & Plumbing: Ryan Parker
Bolt Techs: Casey Hunter and Drew Ndengabaganizi
Production Designer: Arian Armstrong
Wardrobe: Ashlee Mello
BTS: Garrett Satow
Production Assistants: Morgan Chamberlain, Audrey Cornett, & David Thompson
Storyboards & Animatic: Isabelle Pope
Editorial: Drive Media House
Editors: Eric Batke, Garrett Satow, Morgan Chamberlain, & David Cea
Colorist: Rob Bessette
Talent: Jack Blair
Extras: Matthew Terry, Nick Raihala, & Jakob Boggs
OHD Studios Team: Scott Handel, David Jeffries, & Anna Dominguez
Special Thanks: Mud House Films & CENCAM